Carl Schramm and Andrea Cockerton are two iconoclasts I
chose to do my post on. “Carl
J. Schramm is an internationally recognized leader in entrepreneurship,
innovation and economic growth, Schramm comes to Syracuse following a decade as
president of the Ewing Marion Kauffman Foundation. (Schramm, 2016)” Schramm
helped manifest the Kauffman Foundation pioneering in growth and innovation.
Some of Schramm’s personal achievements include earning a doctorate in labor
economics and industrial relations from the University of Wisconsin. Also,
Schramm holds a law degree from Georgetown University and a bachelor’s degree
from Le Moyne College in economics.
Andrea Cockerton is a business expert and advisor who work
with other small businesses. “She
believes that the executing of the business goal and the opportunities to grow
a business are important so requiring the funding in the time a business may
need it is crucial (eventmpr.blogspot.com, 2013). “
One of the most common things students may lack in a
business plan is the elevator pitch and money. What can captivate someone is
how you delivery. “If it’s not delivery … it’s Digiorno.” Your elevator pitch
is the door opener to your plan. If the first few lines can’t captivate someone
why should it matter to them? You have to think broader. A good investor knows,
“They [Business Plan writer]
are very widely read, and know lots of facts and information that makes
thinking richer. (Buhroe, 2012)” Investors like to see that your
business is already doing well starting off and having them invest into it will
create a higher return. I want to deliver; I want my plan to deliver results. That’s
what I will bring to the table, that’s what I want to take with me. I want
investors to stay interested with not only my analysis of the plan but stay
interested with why my plan is an amazing choice to choose.
Angelo Meneguzzi
& Andrea Cockerton: International business plan experts. January 14, 2013. Retrieved November 23,
2015 from http://eventmpr.blogspot.com/2013/01/angelo-meneguzzi-andrea-cockerton.html
Buhroe, S. (2012, August 9). Expert Views on
Business Plans. Retrieved January 6, 2016, from
http://bpexpertviews.blogspot.com/
Cambridge
News. January 29, 2014. How formal choral scholar Andrea Cockerton turned the
Dowsing Sound Collective from a hobby to a business. Retrieved November 23,
2015 from http://www.cambridge-news.co.uk/formal-choral-scholar-Andrea-Cockerton-turned-Dowsing-Sound-Collective-hobby-business/story-22510094-detail/story.html#ixzz3sKz9KxZO
Carl J Schramm. (2016). Retrieved January 6, 2016,
from https://ischool.syr.edu/people/directories/view/cschramm/
